Via Twin Cities Business
"When Max Bock-Aronson studied abroad in Singapore, he was exposed to a whole new environment—literally.
“I experienced really acute air pollution,” Bock-Aronson says. “I’d always taken breathing clean air for granted, and that’s just not the case for everybody.”
That experience inspired the idea for a reusable breathing mask that offers high-tech protection and modern design for everyday wear for people living in high-pollution or wildfire-stricken areas, as well as for those who have respiratory conditions or who simply want defense against airborne diseases. He and his two partners incorporated their Minneapolis startup under the name Breathe99—a nod to their goal of designing a filtration system for the mask that eliminates 99 percent of hazardous matter."
Check out the full article here