Via Star Tribune
"Anaheim, Calif. – Big Food and the organics industry are gaining an appetite for each other.
With sales of conventional packaged staples lagging, food giants like Minnesota’s General Mills are on the hunt to acquire or learn from much smaller companies in the fast-growing organic and natural foods space. And many of the entrepreneurs behind those startups are getting increasingly comfortable with the idea of taking money and other help from global corporations.
It is a striking contrast to the early days of the organic movement, which started out with an anti-establishment tilt that scorned companies that mass-produced heavily processed food. But it reflects dramatic changes in what Americans want to eat, which increasingly is food that is as healthy and natural as possible."
Check out the full article here