The Mother Love
The Mother Love provides moms with information to better understand what is happening with their bodies and health early in the baby making life cycle through postpartum
Tell us the story of how and why you started your company.
How?..Well, with a little savings, a day job, a computer, a quickly growing newsletter list and Insta account, and experience in maternal care as a midwife.
I started The Mother Love in an effort to leave maternal care better than I found it. After practicing as a midwife for a decade, and during my clinical practice days, I noted that in the postpartum period women were confronted with the confusion of caring for a child at the expense of neglecting care for themselves. The result of such a confounding situation can lead to an increase in medical care, depression, deterioration in the family unit, and additional medical expenses. At the same time, I started to note well-branded content trends women were consuming online. When my patients Googled their postpartum questions, they found that there was almost no safe, reliable, and well-designed space on the internet addressing the health needs of women specifically. They faced an overwhelming sea of information and resources that are often outdated, un-vetted, or let’s be frank - terrifying. During a time where women make 90% of household healthcare decisions, in a massively underserved market and one people weren’t really talking about, I took on the challenge to build solutions to create a space for women to confidently engage in and take ownership of their own healthcare postpartum.
What's your most recent success or milestone hit?
For the business, the most recent success was evaluating our revenues for 2018 and having growth of around 250%, starting to be profitable, and being debt-free. It has taken a ton of sacrifice and energy to achieve, and I have no intention of going backwards.
The most recent milestone was a conversation with the past chair of the Obstetric Practice Committee of the American College of Obstetrics and Gynecology (ACOG) last June, after an ACOG Committee Opinion release in the Green Journal called, “Optimizing Postpartum Care”. Her question to me during our meeting was, “Do you realize how timely your product is?” I replied, “Two years ago, no I didn’t. It felt like nothing was going to shift, women’s health was a loss leader, and I truly had no idea when the culture would address improving postpartum care..(insert deep breath)..But today, yes, I know how timely we are with Little Mother’s Helper.” ACOG is the governing body for OB care in the US, and to have this cultural recognition for postpartum care felt monumental on many levels.
Where do you see your startup in 1 year?
Continuing to create a sustainable and profitable business with stellar strategic partnerships, launching the full product version of our platform and offshoot products, investing in human capital, and developing experiences that will further enhance connection and engagement between moms and healthcare providers.
