The Social Lights Sep 3, 2015 1:27:20 PM 3 min read

Kipsu helps hospitality, retail, and healthcare organizations connect more deeply with their customers

Tell us the story of how and why you started your company.

Kipsu believes that at the heart of great service experiences are the relationships consumers build with the humans that serve them. With the advent of websites such as TripAdvisor, HealthGrades and other social media aggregators, consumers are increasingly conditioned to go online to share their experiences rather than direct their wishes to the providers that are serving them. Due to the significant impact that social reviews have on demand, service providers are devoting an increasing amount of their time to reacting to sentiment posted on social media, which is often difficult, if not impossible, to correct afterwards. In addition, existing methods to uncover such issues, such as surveys, make it challenging to address before the guest leaves. The Kipsu platform enables guests to more freely communicate their desires and feedback in a way that produces a quick, favorable response and allows service organizations to take action and build guest relationships in a way that they have not been able to before.

What’s your most recent success or milestone hit?

Our greatest achievement has been and will continue to be growing this team of passionate, driven professionals that continuously challenge the status quo. We went from three full time people in 2014 to 10 full time people currently and we plan to add another 10 within the next year. In regards to our technology, we witnessed more message traffic between our customer partners and the guests/patients within the month of January 2015 than the entire year of 2014

Where do you see your startup in 1 year?

With a firm understanding on how we can create the most impact within hospitality and retail, we're further evaluating the opportunities and working with multiple pilots within healthcare. Much like our ability to improve the experiences for guests at hotels and shopping centers alike, there are a number of parallels that allow us to expand into a new market while using aspects of existing features to begin fine tuning our approach in this space.