--- title: Alumni Spotlight - Quill & Cue description: Helping bring a bit of handwritten joy back into the world, we're shining the spotlight on BETA Cohort alumni Quill & Cue. image: https://blog.beta.mn/hubfs/quillcuefeatured-01.png --- Close - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [![Primary\_DkGray-Orange](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Primary_DkGray-Orange.png?width=200&height=50&name=Primary_DkGray-Orange.png)](https://blog.beta.mn/) [![BETA Logo-1](https://blog.beta.mn/hs-fs/hubfs/BETA%20Logo-1.png?width=200&height=50&name=BETA%20Logo-1.png)](https://blog.beta.mn/) - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [Alex Skjong](https://blog.beta.mn/author/alex-skjong-1) May 2, 2022, 12:36:51 PM 7 min read # Alumni Spotlight - Quill & Cue [Previous Post](https://blog.beta.mn/-spring-2022-beta-cohort-how-to-help) [Next Post](https://blog.beta.mn/golden-ipod-spotlight-trunkdrop) ![web\_AlyssaToft\_r2\_5124-1](https://blog.beta.mn/hs-fs/hubfs/web_AlyssaToft_r2_5124-1.jpg?width=300&name=web_AlyssaToft_r2_5124-1.jpg)Sure, texting and Slack certainly have their place in our world. Instantaneous communication is sometimes hard to beat. But that doesn't mean there isn't room for a wonderfully personal handwritten note, too. [Quill & Cue](https://www.quillandcue.com/), a Spring 2021 BETA Cohort alumni, agrees. Quill & Cue helps take some of the prep work out of creating a handwritten message. With a helpful writing prompt and all of the material needed to craft your missive, the company is the perfect way to reintroduce the art of handwriting letters into your life.  We caught up with Founder [Alyssa Toft](https://www.linkedin.com/in/alyssa-malecek-toft-aa81627/) to get some updates on Quill & Cue, some of her thoughts on the Minnesota startup ecosystem, and what's next for the company. #### Hello Quill & Cue! Tell us a little bit more about your company and its mission. ![web\_Alyssa Toft\_r4\_a7-MSP24116-1](https://blog.beta.mn/hs-fs/hubfs/web_Alyssa%20Toft_r4_a7-MSP24116-1.jpg?width=300&name=web_Alyssa%20Toft_r4_a7-MSP24116-1.jpg)Quill & Cue believes in showing people they matter through the magic of a handwritten note. Each month, you receive a surprise letter-writing kit that contains a luxe greeting card, an envelope, a stamp, and a “Cue Card” with writing prompts to help you craft your message. You never know who you’ll be prompted to reach out to or the impact it may have! We offer B2B and B2C options. For B2B, we will work with companies to improve culture and engagement centered around sending handwritten notes to colleagues, clients, and others in their professional network. We also offer corporate gifting, where companies can gift subscriptions of Quill & Cue to their clients. For B2C, individual customers subscribe through the website. #### We love that you're bringing back some handwritten flare into the world. How did participating in the [Spring 2021 BETA Cohort](https://blog.beta.mn/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9ibG9nLmJldGEubW4vYW5ub3VuY2luZy10aGUtc3ByaW5nLTIwMjEtYmV0YS1jb2hvcnQ%3D&ct=SEARCH&pid=5463664&cid=42768195213&t=c3ByaW5nIDIwMjE%3D&d=blog.beta.mn&c=2&c=6&rp=1&ab=false&opcid=&rs=UNKNOWN&hs-expires=1683044885&hs-version=1&hs-signature=APUk-v5nbjUbMmZKYr0pFDuwkr8raKsHLQ) help strengthen that mission or change the way you do business? One of the most important lessons I learned was how to interview customers. I also cherish the network I built in the BETA Cohort and continue to lean on them! #### ![web\_Alyssa Toft\_r1\_48-MSP24147 (3)-1](https://blog.beta.mn/hs-fs/hubfs/web_Alyssa%20Toft_r1_48-MSP24147%20(3)-1.jpg?width=300&name=web_Alyssa%20Toft_r1_48-MSP24147%20(3)-1.jpg)Customers make the world go 'round. Since being a part of the BETA Cohort, how has your company changed? Growth? A pivot? Give us the updates! Quill & Cue is moving into B2B/company-based initiatives centered around the power of a handwritten note. It’s exciting to imagine a large-scale impact. #### That's exciting! How do you think the Minnesota startup ecosystem helped in these changes? The Minnesota startup ecosystem is incredibly generous. I have been blown away by people’s willingness to connect and educate. #### Minnesota nice can be a good thing! #### Ok, rose, thorn, and bud time. What's one standout moment from your time as a founder, one challenging moment you had to overcome, and a possibility you're excited about? Rose: A podcast host I adore talked about Quill & Cue on one of her episodes. It was a huge surprise and such a thrill! Thorn: When I’ve spent hours applying for something and don’t get accepted. Bud: I am excited about the potential of implementing Quill & Cue on large, company-wide scales. #### Nothing like a good podcast shoutout! #### Thanks for your time, Alyssa! What can you tell us about the next steps for Quill & Cue? I’ve made a goal to focus on FUN. Is there a company I would be thrilled to collaborate with? I want to find a path in. Is there a celebrity I gush over? I want to get Quill & Cue in front of them. Is there an event that gets me excited? I want to be part of it. I hope that by focusing on what naturally excites me, Quill & Cue will continue to grow in an authentic way. Don't miss out — follow Quill & Cue on social media! - [Instagram](http://www.instagram.com/quillandcue) - [Twitter](http://www.twitter.com/quillandcue) - [Facebook](http://www.facebook.com/quillandcue)   ## RELATED ARTICLES     ##### [Alex Skjong May 9, 2022, 11:32:42 AM 4 min read Golden iPod Spotlight - Trunkdrop At Spring 2022 BETA Showcase, BETA Cohort company Trunkdrop became the latest winner of the Golden iPod Trophy. To celebrate ... Start Reading](https://blog.beta.mn/golden-ipod-spotlight-trunkdrop) ##### [Alex Skjong Mar 16, 2022, 5:04:41 PM 53 min read Female Founders of BETA In celebration of Women’s History Month, we’ve gathered the woman-founded companies of the BETA Cohort in one convenient ... Start Reading](https://blog.beta.mn/female-founders-of-beta) ##### [Alex Skjong May 25, 2022, 2:11:19 PM 9 min read Alumni Spotlight - Peach Mindfulness Here's an obvious statement — life is hard. Work stress, relationship stress, financial stress... there's plenty of stress to ... Start Reading](https://blog.beta.mn/alumni-spotlight-may-peach-mindfulness) [![BETA Logo](https://blog.beta.mn/hubfs/Beta%20Logos/BETA%20Logo.svg)](https://blog.beta.mn/) The Beta Group (BETA) is a 501(c)(3) nonprofit organization providing Minnesota's technology startup founders the resources + relationships required to scale their companies. 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