--- title: Cympel Makes Online Ads More Effective description: Cympel Makes Online Ads More Effective --- Close - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [![Primary\_DkGray-Orange](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Primary_DkGray-Orange.png?width=200&height=50&name=Primary_DkGray-Orange.png)](https://blog.beta.mn/) [![BETA Logo-1](https://blog.beta.mn/hs-fs/hubfs/BETA%20Logo-1.png?width=200&height=50&name=BETA%20Logo-1.png)](https://blog.beta.mn/) - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [Ryan Broshar](https://blog.beta.mn/author/ryan-broshar) Jan 29, 2014, 4:00:49 PM 3 min read # Cympel Makes Online Ads More Effective [Previous Post](https://blog.beta.mn/trackjs-squashes-bugs) [Next Post](https://blog.beta.mn/playtabase-creates-a-clickable-world) Online advertising, love it or hate it, is here to stay…and is growing exponentially each day.  Today, most of these ads simply are “click and redirect” style ads.  The process usually follows this: “Hey, I like those shoes!” –-\> CLICK –-\> new window opens to advertisers website and 10-15 clicks later you may actually purchase something.  This exhaustive process benefits neither the content provider nor advertiser.  Too many clicks and redirects. Enter [Cympel](http://www.cympel.com).  Jesse and Courtland’s ad technology allows for advertisements to be dynamic and essentially mini e-commerce portals.  Entire transactions can happen within an advertisement without all the redirects and clicks.  Content providers are happy (eyeballs stay on their website) and advertisers are happy (easier transaction process).  Cympel is well…simple. We are excited to have Cympel demoing their technology as the [Beta.MN 1.0](https://www.beta.mn) event.  We caught up with its co-founders Jesse & Courtland to see what they are up to prior to the Beta.MN **Ryan: Hey guys, tell us a bit about Cympel’s history** Jesse & Courtland: We were working as systems analysts at Best Buy. We saw the wealth of data that corporations have on their customers and saw that advertising campaigns are seriously lacking in their ability to leverage this data to provide personalized, relevant and effective offers. **Ryan: Makes sense.  What are some recent company achievements?** Jesse & Courland: We just landed Blue Cross Blue Shield of Nebraska as a client. We are building an intelligent display ad campaign for them that qualifies leads for subsidized health insurance directly in the ad without any redirection. **Ryan: Nice work! What’s next for you guys?** Jesse & Courtland: A year from now, Cympel will have built a set of tools that will be used by large multi-national brands in their advertising campaigns. We will also start to see some traction in building a new type of ad network, one in which the user never has to leave the website or the smartphone app they are in, to interact with the advertising brand. **Ryan: Ambitious.  Love it! Best of luck you guys!** Make sure to hit up Jesse & Courtland at the – SOLD OUT – [Beta.MN 1.0](https://www.beta.mn) event.  Their technology is impressive and they are tackling a major obstacle in online advertising.  See you all there tomorrow night!   ## RELATED ARTICLES ##### [Ryan Broshar Jan 8, 2014, 9:45:42 AM 3 min read Apruve makes buying stuff for work a whole lot easier If you work, you've probably experienced this at some point in your career - you want to purchase something, say a stapler, you ... Start Reading](https://blog.beta.mn/apruve-makes-buying-stuff-easier) ##### [Ryan Broshar Jan 28, 2014, 7:00:28 AM 5 min read Docalytics Makes Digital Documents Smarter BILLIONS of documents are transferred between businesses and their potential customers every day. White papers, sales ... Start Reading](https://blog.beta.mn/docalytics-makes-documents-smarter) ##### [Ryan Broshar Jan 30, 2014, 7:00:32 AM 4 min read Playtabase Creates a Clickable-World The future is now and it includes Playtabase’s “clickable world” technology. At the intersection of “The Internet of Things” ... Start Reading](https://blog.beta.mn/playtabase-creates-a-clickable-world) [![BETA Logo](https://blog.beta.mn/hubfs/Beta%20Logos/BETA%20Logo.svg)](https://blog.beta.mn/) The Beta Group (BETA) is a 501(c)(3) nonprofit organization providing Minnesota's technology startup founders the resources + relationships required to scale their companies. 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