--- title: "Put a \"Make a Difference\" Button In Your Hand with Goodpin" description: "Put a \"Make a Difference\" Button In Your Hand with Goodpin" --- Close - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [![Primary\_DkGray-Orange](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Primary_DkGray-Orange.png?width=200&height=50&name=Primary_DkGray-Orange.png)](https://blog.beta.mn/) [![BETA Logo-1](https://blog.beta.mn/hs-fs/hubfs/BETA%20Logo-1.png?width=200&height=50&name=BETA%20Logo-1.png)](https://blog.beta.mn/) - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [The Social Lights](https://blog.beta.mn/author/the-social-lights) Sep 17, 2016, 11:34:35 AM 2 min read # Put a "Make a Difference" Button In Your Hand with Goodpin [Previous Post](https://blog.beta.mn/raincard-has-a-new-spin-on-branded-gift-cards) [Next Post](https://blog.beta.mn/teamgenius-is-the-mvp-of-player-tryout-technologies) Jay Baydala has always wanted to improve the world. Fifteen years ago, he attempted to do so, founding an online charity that allowed people to donate small amounts of money towards specific projects. Jay watched project after project reach completion on his computer screen, attributing the success to what he coined “New Generation” charity - an online platform, small donations and visual evidence that those donations were making a difference. In the 10 years following, Jay watched as the world became more and more familiar with mobile communication. Seizing an opportunity, he set out to put a “make a difference” button in every hand. Founding Goodpin with the help of Scott Lawrence and Ryan McDonald, Jay removed all the barriers between the moment a person wants to change the world and their ability to do so. The Goodpin team has learned that it takes all of us to remake the world. By bringing people, brands and charities together, they have the means to make the world a better place, focusing on giving each stakeholder more for their giving. Having found that people are overwhelmingly interested in receiving brand money as an incentive to contribute to charities, Goodpin recently completed a pilot test, giving branded incentives for people to donate to their favorite charities. Come learn more about the [Goodpin](https://www.good.pn/) initiative at the upcoming Beta.MN / Showcase event, Sept. 19 from 5:30-8pm at the Target Commons. [Get your tickets today](https://www.eventbrite.com/e/startup-week-kick-off-event-betamnshowcase-tickets-27352998555?ref=ebtnebtckt), before they run out! ## RELATED ARTICLES ##### [The Social Lights Mar 14, 2017, 12:58:32 PM 1 min read Genovest Helps Investors Level the Playing Field Against Wall Street Pros Everyday investors are looking for ways to improve their returns. Finding and implementing successful stock market investment ... Start Reading](https://blog.beta.mn/genovest-helps-investors-level-the-playing-field-against-wall-street-pros) ##### [The Social Lights Sep 17, 2016, 11:33:52 AM 1 min read Hitfsu Gives App Developers Actionable Data Every day app developers struggle to gain insights into what their customers want, and often compete with larger companies with ... Start Reading](https://blog.beta.mn/hitfsu-gives-app-developers-actionable-data) ##### [The Social Lights Sep 15, 2016, 8:14:24 AM 1 min read Murol's Photosharing Helps Users "See the Big Picture" Henry Amoloja was tired of social apps limiting the creativity and dimensions of photo sharing. Spending last summer in ... Start Reading](https://blog.beta.mn/murols-photosharing-helps-users-see-the-big-picture) [![BETA Logo](https://blog.beta.mn/hubfs/Beta%20Logos/BETA%20Logo.svg)](https://blog.beta.mn/) The Beta Group (BETA) is a 501(c)(3) nonprofit organization providing Minnesota's technology startup founders the resources + relationships required to scale their companies. Office Hours: 10 am - 4 pm, Mon-Thurs [![Beta-grey](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Beta-grey.png?width=66&name=Beta-grey.png)](https://www.beta.mn)  [![TCSW-grey](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/TCSW-grey.png?width=105&name=TCSW-grey.png)](https://www.twincitiesstartupweek.com)    - Beta.mn - [About](https://www.beta.mn/about) - [Contact](https://www.beta.mn/contact-us) - [Subscribe](https://info.beta.mn/subscribe) - Programs - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) © 2026 The Beta Group \- All rights reserved - [Terms / Privacy](https://www.beta.mn/terms-of-service-privacy)