--- title: 2020 Guide to Leading Through Crisis description: As we rapidly adapt to a new normal, we find solace in the stories of seasoned entrepreneurs who’ve led through crises and weathered multiple recessions. image: https://blog.beta.mn/hubfs/Pillar%20Page%20Banner_v2.001.jpeg --- Close - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [![Primary\_DkGray-Orange](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Primary_DkGray-Orange.png?width=200&height=50&name=Primary_DkGray-Orange.png)](https://blog.beta.mn/) [![BETA Logo-1](https://blog.beta.mn/hs-fs/hubfs/BETA%20Logo-1.png?width=200&height=50&name=BETA%20Logo-1.png)](https://blog.beta.mn/) - Programs - [Twin Cities Startup Week](https://www.tcstartupweek.com/) - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) - [Portfolio](https://www.beta.mn/portfolio) - [Partners](https://www.beta.mn/our-partners) - [Get Involved](https://www.beta.mn/how-to-help) - [Donate Now](https://donate.stripe.com/4gw9CLfHN5GN0RW144) [BETA](https://blog.beta.mn/author/beta) May 8, 2020, 10:58:53 AM 6 min read # 2020 Guide to Leading Through Crisis [Previous Post](https://blog.beta.mn/welcome-cihan-betas-new-entrepreneur-in-residence) [Next Post](https://blog.beta.mn/2020-guide-to-economic-crisis-management) 2020 has proven to be a rollercoaster of a year.  At BETA we’ve experienced first hand the stress and uncertainty that the COVID-19 global pandemic has created.  As we’ve rapidly adapted to the new event landscape we’ve found solace in the stories from seasoned entrepreneurs who have weathered multiple recessions and remind us that, one way or another, we will eventually come out the other side of this pandemic.  [![Subscribe to BETA Updates](https://no-cache.hubspot.com/cta/default/5463664/f783a017-58d2-4582-abed-28251ead3f4c.png)](https://cta-redirect.hubspot.com/cta/redirect/5463664/f783a017-58d2-4582-abed-28251ead3f4c)   Candid Conversations - Speaker Series It would be helpful to have a playbook as to how to survive this current recession, which is why we’ve partnered with Launch MN to bring you the “Surviving a Recession” candid conversations series with experienced founders and business leaders who have weathered multiple recessions and have the scars to prove it.  Each session will be part storytelling and part interactive conversation. We hope that these sessions will inspire you, guide you, and show that you’re not alone during these unprecedented times.    [The Adventures of Code42 Post-911](https://blog.beta.mn/the-adventures-of-code42-post-911)  ***Moderated by Cihan Behlivan, EIR at BETA*** Mitch Coopet, shares his co-founder journey and how he and his fellow co-founders scaled Code42 in the aftermath of the dot-com bubble.   [Staying Grounded During Times of Economic Uncertainty](https://blog.beta.mn/staying-grounded-during-times-of-economic-uncertainty) ***Moderated by Casey Shultz, Executive Director at BETA*** J.P. Morgan Industry Executive, Mike Gietl hosts Jodi Hubler in a discussion about Jodi’s experience at Definity Health (the VC backed insurance innovation bought by United) during 9/11 and the dot-com bubble burst, leading Lemhi Ventures during the Great Recession and thaw of 2008-2010, and the how she’s applying those lessons to today. . [How to Survive and Thrive When Your Business Doesn’t ](https://blog.beta.mn/how-to-survive-and-thrive-when-your-business-doesn’t) ***Moderated by Kelly Buhl, Operations Lead at BETA*** Elaine Rasmussen, Founder and CEO of Social Impact Strategies Group (SISG), shares how she overcame losing everything in 2001 to become a successful entrepreneur and community activist today.   [It's Ok to Cry](https://blog.beta.mn/how-to-survive-and-thrive-when-your-business-doesnt-0) ***Moderated by Eri O'Diah, CEO at Collective.ly Digital*** In this session of ‘Surviving a Recession’, Seena Hodges, Founder and CEO of The Woke Coach, guides us through an unfiltered conversation around becoming our best, most understanding, and empathetic selves during challenging times.     [How Rapid Adaptation Can Save Your Business](https://blog.beta.mn/how-to-adapt-rapidly-to-save-your-business) ***Moderated by Casey Shultz, Executive Director at BETA*** Lili Hall, Founder & CEO of Knock, Inc, Janet Johanson, Founder and CEO of BevSource and The Lab, and Scott Burns, Co-founder & CEO of Structural are no strangers to global recessions. All three were leading companies in the aftermath of 9/11 and through the housing crisis of 2008, but each agrees that something about COVID-19 feels different.   #### **Related Resources** - [Assessing business risks during a crisis](https://blog.hubspot.com/service/types-of-crisis?_ga=2.84021853.571796833.1555104847-1493293515.1553017609) - [The important role of the business continuity plan](https://www.entrepreneur.com/article/250375) - [Driving better business outcomes in times of  crisis](https://www.ey.com/en_us/covid-19/covid-19-crisis-management-essential-ten-better-questions-to-ask)   ## [![Subscribe to BETA Updates](https://no-cache.hubspot.com/cta/default/5463664/f783a017-58d2-4582-abed-28251ead3f4c.png)](https://cta-redirect.hubspot.com/cta/redirect/5463664/f783a017-58d2-4582-abed-28251ead3f4c) ## RELATED ARTICLES ##### [BETA Jul 1, 2020, 1:55:49 PM 13 min read BETA Startups, Where Are They Now? Since launching in 2013, BETA has helped 164 Minnesota-based technology founders accelerate success. Selection criteria usually ... Start Reading](https://blog.beta.mn/beta-startups-where-are-they-now) ##### [BETA Sep 2, 2020, 12:07:33 PM 7 min read What's New at the Fall 2020 BETA Showcase Join us on September 16th from 2pm-5pm CST for the BETA Fall 2020 Showcase — a science fair for startups, where tech ... Start Reading](https://blog.beta.mn/whats-new-at-the-fall-2020-beta-showcase) ##### [BETA Jul 9, 2020, 2:08:27 PM 7 min read What's New at the Summer 2020 BETA Showcase Join us on July 15th at 2 pm CST for the BETA Summer 2020 Showcase — a science fair for startups, where tech enthusiasts, ... Start Reading](https://blog.beta.mn/whats-new-at-the-summer-2020-beta-showcase) [![BETA Logo](https://blog.beta.mn/hubfs/Beta%20Logos/BETA%20Logo.svg)](https://blog.beta.mn/) The Beta Group (BETA) is a 501(c)(3) nonprofit organization providing Minnesota's technology startup founders the resources + relationships required to scale their companies. Office Hours: 10 am - 4 pm, Mon-Thurs [![Beta-grey](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/Beta-grey.png?width=66&name=Beta-grey.png)](https://www.beta.mn)  [![TCSW-grey](https://blog.beta.mn/hs-fs/hubfs/Beta%20Logos/TCSW-grey.png?width=105&name=TCSW-grey.png)](https://www.twincitiesstartupweek.com)    - Beta.mn - [About](https://www.beta.mn/about) - [Contact](https://www.beta.mn/contact-us) - [Subscribe](https://info.beta.mn/subscribe) - Programs - [Accelerator](https://www.beta.mn/join-a-cohort) - [Showcase](https://www.beta.mn/programs-showcase) © 2026 The Beta Group \- All rights reserved - [Terms / Privacy](https://www.beta.mn/terms-of-service-privacy)